General Policies • Anyone can use Adoos: Individuals, companies and partnerships can all use Adoos. • No generic ads: each ad must be for a specific service or item. Generic ads will be deleted. • No duplicate ads: each ad may only be posted once a week. Every time it is reposted, the existing ad must be deleted. • Service ads must go in the services category: service ads placed in sections for other items will be deleted. • One ad per item: do not refer to multiple items/services in the same ad. • No links to other websites: this is to help prevent spam. • Do not include email addresses in the description field: this will prevent you being spammed. • No offensive or inappropriate language: ads containing offensive or inappropriate language will be deleted. Guidelines for Effective Ad Writing The most effective ads communicate a clear message to a targeted audience. Here are some tips on writing an effective ad: • Be honest and factual. • Describe your message clearly and accurately. • Include relevant and complete information about the attributes of your item. • Avoid repeated and unnecessary use of punctuation and symbols. • Avoid repetition. • Describe the item clearly in your title e.g. 80GB Apple iPod. • Do not include unnecessary keywords e.g. APPLE IPOD I-POD I POD 80GB.